PRICING
Pick your depth.
All tiers include a full PDF report delivered within 24 hours. No subscriptions.
$49
Positioning & copy analysis
5-second blur test
Copy health scorecard
TeardownHQ Score (1000-point breakdown)
$149
Everything in Core, plus:
Above-the-fold audit
Conversion path & CTA dissection
Trust & objection handling analysis
Google search preview
Mobile experience audit
Competitor matrix (up to 3)
3 rewrite directions
$249
Everything in Pro, plus:
SEO technical audit
2 hero variant rewrites (ready to ship)
7-day prioritized action sequence
First order? Use code WELCOME10 for 10% off
What’s included
Positioning teardown with severity ratings
Copy analysis with specific rewrites
TeardownHQ Score, 1000-point assessment
Above-the-fold & visual hierarchy audit
Conversion path & CTA dissection
Trust architecture & objection handling
Competitor differentiation analysis
Mobile experience review
Prioritized action plan
What this isn’t
Not an agency retainer
Not a strategy call
Not a full website redesign
No access to your backend needed
No ongoing commitment
WHO IS EACH TIER FOR?
Core ($49)
You suspect something is off but are not sure where to start. The Core teardown gives you a clear positioning score and highlights the most critical issues on your site. Best for founders who want a quick health check before investing in bigger changes.
Pro ($149)
You are ready to fix things and want a complete diagnosis. The Pro teardown unlocks the full conversion audit with competitor comparison, mobile analysis, and three concrete rewrite directions you can implement immediately. This is our most popular tier for a reason.
Plus ($249)
You want the fixes handed to you. The Plus teardown includes everything in Pro, plus two ready-to-ship hero section rewrites, a technical SEO audit, and a day-by-day action plan for the next week. Best for teams who want to move fast without guessing what to do next.
HOW THE SCORING WORKS
Every teardown includes the TeardownHQ Score, a 1000-point assessment that measures how well your site communicates, converts, and competes. The score is broken down across six categories, each weighted to reflect its impact on conversion performance.
Most sites score between 350 and 600. A score above 700 means strong fundamentals. The breakdown helps you see exactly where your site is strongest and where the biggest opportunities for improvement are.
Not satisfied? Full refund.
If your teardown report does not surface at least 5 actionable issues, we will refund your purchase. No questions, no forms, no hassle. Email support@teardownhq.com and we will process it within 48 hours.
PRICING FAQ
Can I upgrade later?
Yes. Core buyers can upgrade to Pro for $79, and Pro buyers can upgrade to Plus for $129. You will receive an upgrade link with your report delivery email. When you upgrade, we expand your existing report with the additional analysis sections.
Is this a subscription?
No. Every tier is a one-time payment. You pay once, receive your report, and that is it. No recurring charges, no automatic renewals. If you want another teardown later, you can order one separately.
What payment methods do you accept?
All major credit cards via Stripe. We accept Visa, Mastercard, American Express, and Discover. Payments are processed securely through Stripe and we never see or store your card details.
Do you offer invoicing for teams?
If you need an invoice or a custom arrangement for multiple teardowns, email support@teardownhq.com. We are happy to work with teams, agencies, and portfolios.
Have questions?
We answer the most common ones about turnaround, tiers, privacy, and more.
Read the FAQ →