ABOUT
Built for founders who know
something’s off.
Professional website audit service for founders and teams
TeardownHQ is a website audit service that analyzes your site across positioning, copy quality, conversion paths, mobile experience, and technical foundation. We deliver a prioritized report with specific fixes within 24 hours. Three tiers from $49 to $249. No agency retainer. No strategy call. No discovery phase. Just a clear diagnosis of what visitors see, what’s turning them away, and what to fix first.
How we work
Every teardown follows the same rigorous process, regardless of tier. No shortcuts. No templates recycled between clients. Your report is built entirely from your site, your business context, and your competitive landscape.
STEP 1 // DATA COLLECTION
Automated tools gather everything a human analyst would need to evaluate your site. Full-page screenshots on desktop and mobile. Complete copy extraction from every visible element. Heading hierarchy mapping. CTA inventory with link destinations. Meta tag and Open Graph data. Google Lighthouse performance and SEO scores. If you provide competitor URLs, we gather the same data from their sites for side-by-side comparison.
STEP 2 // 5-SECOND BLUR TEST
We blur your homepage screenshot to simulate what a first-time visitor processes in the first 1 to 2 seconds before they read a single word. Can they tell what your company does? Is the CTA visible? Does anything stand out? This test reveals whether your visual hierarchy is working or whether visitors are scanning a wall of undifferentiated content.
STEP 3 // YOUR BUSINESS CONTEXT
After checkout, you fill out a short intake form. This is what transforms a generic audit into a targeted diagnosis. We ask for:
This takes about two minutes to complete. Every piece of information you provide gets cross-referenced during the analysis. When your intake says your target customer is “mid-market project managers” but your headline says “Solutions for Everyone,” that mismatch becomes a critical finding in your report. The more context you give us, the sharper the diagnosis.
STEP 4 // AI-POWERED ANALYSIS
This is where the depth comes from. Our analysis engine processes all the collected data through a proprietary positioning methodology. It evaluates your site the way a $500/hour conversion consultant would: by reading every word on your page, comparing it against what you told us about your business in the intake form, and identifying the specific gaps between what your visitors need to hear and what your site actually says.
The AI is not running a generic prompt against your URL. It is working from your actual extracted copy, your stated target customer, your conversion goal, your pricing, and your competitor landscape. Every finding quotes text from your page and receives an impact score (0-100) backed by conversion research from named sources like CXL Institute, Baymard, and NNG. Every recommendation includes a specific rewrite, not “improve your headline.” Findings are deduplicated so the same issue never appears twice across sections. This level of specificity is what separates a useful analysis from the boilerplate output you get from free grading tools.
For Pro and Plus tiers, the engine also crawls up to 5 key internal pages (about, pricing, services, contact) to analyze site structure, messaging consistency, and navigation depth. Plus tier adds a full sitemap audit covering duplicate titles, missing meta descriptions, and total indexed page count. When you provide monthly traffic and customer value data in the intake form, the report includes revenue impact framing that puts each finding in the context of real dollars. Every report highlights the top 3 fixes ranked by business impact so you always know where to start. The report also calls out what your site does well, not just what is broken, so you know which elements to keep as you make changes. Scoring is calibrated to your specific business type: a local service company is evaluated differently from a SaaS product because the conversion patterns are fundamentally different.
STEP 5 // SCORING
Your site is scored across six weighted categories with 22 subcategories. Each subcategory has defined scoring criteria, not subjective vibes. The categories are:
Most sites score between 350 and 600. A score above 700 indicates strong fundamentals. Below 350 signals a site that is actively losing customers every day it stays unchanged. Beyond the overall score, each individual finding receives an impact score (0-100) and an effort tag (quick win, moderate, or strategic) so you can prioritize fixes by both importance and implementation effort.
The TeardownHQ Score is a proprietary benchmark, not an industry standard. No universal “website score” exists because conversion depends on context: your audience, your offer, your market. What the score gives you is a consistent, repeatable measurement built on defined criteria. Run a teardown today, implement the fixes, run another in 60 days, and you have a clear before-and-after comparison using the same methodology. That is what makes it useful: not as an absolute truth, but as a structured way to measure whether your changes are actually moving the needle.
STEP 6 // REPORT GENERATION
The analysis compiles into a structured report. Every report opens with a methodology brief explaining how the scoring works, then a “Fix These 3 First” box highlighting the highest-impact changes ranked by business impact. Findings are ordered by impact score, and each includes the problem, why it matters for conversion, a specific recommendation, and where research supports it, a conversion lift citation from named sources like CXL Institute and Baymard. Critical findings include inline copy rewrites you can use immediately. The report also includes a page flow diagram showing your current visitor journey versus the recommended path. Pro and Plus tiers add competitor comparisons, rewrite directions, mobile conversion audits, site structure analysis, and additional deliverables. See a full sample report.
STEP 7 // DELIVERY
Your report is delivered to the email you provided within 24 hours of submitting your intake form. View it online, share the link with your team, or download the PDF backup. No login required. Want to see what the finished experience looks like before ordering? Try the interactive demo.
Ready to see it in action?
Why AI-powered analysis works better
A freelancer spending 30 minutes on your site will catch the obvious issues: generic headline, buried CTA, no social proof. Useful, but surface-level. They are limited by time, attention span, and whatever frameworks they happen to know.
Our analysis engine processes every word of your page copy, scores it against 22 quantified subcategories, cross-references your intake data (target customer, pricing, differentiator, traffic source), and compares your positioning against up to three competitors. It evaluates things a human reviewer would miss or skip: jargon density percentages, reading level appropriateness for your specific audience, CTA-to-trust-signal proximity, heading narrative coherence. It does this consistently across every report, with no off days and no blind spots.
The result is analysis that is both broader and deeper than what a single consultant delivers in a typical engagement. A CRO agency charges $5,000+ partly because the analysis takes days of human labor. Our methodology covers the same ground in a fraction of the time because the heavy lifting, data gathering, pattern recognition, and cross-referencing, is exactly what AI does well.
What you get is not a generic AI output. It is a structured, methodology-driven analysis that quotes your actual copy, names your actual conversion leaks, and gives you rewrites you can implement today. If a finding could apply to any website on the internet, it does not belong in your report. Browse a sample report and judge the specificity for yourself.
Why this exists
Most businesses know their website isn’t converting the way it should. Traffic comes in, people scroll around, and then they leave. The founder or marketing lead stares at the page and thinks “something’s off” but they can’t pinpoint what. They’ve been looking at it too long. They’ve lost the ability to see it the way a first-time visitor does.
The traditional fix is hiring a CRO agency. That typically means $5,000 or more, a multi-week discovery process, several calls, and a strategy deck that may or may not contain actionable advice. For funded startups with established marketing teams, that works. For everyone else, bootstrapped founders, early-stage teams, and solo operators, it’s overkill.
On the other end of the spectrum, free AI tools promise instant website analysis. They run a URL through a generic prompt and spit out boilerplate suggestions that could apply to any site on the internet. They don’t understand your market, your positioning, or why your specific visitors aren’t converting.
TeardownHQ fills the gap between these two extremes. Expert-level conversion analysis at a fixed price, delivered fast, with every finding specific to your site and your business. No calls. No retainers. No waiting weeks for a deliverable. You submit your URL, and within 24 hours you have a report that shows you the exact conversion leaks on your site and what to fix first.
What makes us different
Most website audit tools measure what search engines see. TeardownHQ measures what your customers see. The difference matters because 95% of conversion problems are positioning and messaging problems, not technical ones. Unclear messaging, weak differentiation, missing trust signals, and conversion paths that don’t match how your visitors actually think and buy. That’s what we focus on.
Everything about the service is fixed scope, fixed price, and fixed timeline. You know exactly what you’re getting, what it costs, and when you’ll have it. There’s no discovery phase, no scope creep, and no surprise invoices.
Every finding in your report is specific to your site. We don’t generate generic checklists or recycle advice from blog posts. If we flag a problem with your headline, we tell you exactly what’s wrong with it and give you a concrete alternative. If your trust signals are weak, we identify which ones are missing and where they should go.
The TeardownHQ Score gives you a clear, quantified benchmark across six categories. You can track your progress over time, compare against industry baselines, and know objectively whether your changes are working. It’s not a vanity metric. It’s a diagnostic tool built on the same framework we use to evaluate every site.
CONTACT
Questions, feedback, or partnership inquiries? Reach us at support@teardownhq.com. We read every email and typically respond within a business day.
WHAT CUSTOMERS SAY
“The report was more specific and actionable than the $8k CRO agency we hired last year. And it arrived in 14 hours.”
Alex P., CEO
“Best $149 I’ve spent this year. Found 12 issues I never would have seen myself.”
Maria C., Head of Marketing
Ready to see what’s holding you back?
Pick a tier, submit your URL, and get a prioritized teardown report in your inbox within 24 hours.
See What’s Broken