Built for founders who know
something’s off.

Every teardown starts with automated data gathering. We scrape your public-facing site, capture full-page screenshots across devices, extract your copy, run performance benchmarks, and pull competitor data, all before the analysis even begins.

From there, our AI-powered positioning engine evaluates your site across six categories: messaging clarity, visual hierarchy, conversion path design, trust architecture, competitive differentiation, and technical execution. Each category is scored on a weighted scale that rolls up into your TeardownHQ Score , a 1000-point assessment that gives you a single, clear benchmark for where your site stands.

The output is a structured PDF report. Every finding includes a severity rating, a specific description of the problem, and a concrete recommendation for how to fix it. Findings are ordered by impact, so you know exactly what to tackle first.

We offer three tiers of depth. Core gives you your TeardownHQ Score and a high-level positioning analysis, enough to understand where you stand. Pro unlocks the full conversion audit: above-the-fold dissection, CTA analysis, trust signal mapping, competitor comparison, mobile review, and rewrite directions. Plus goes further with done-for-you hero rewrites, an SEO technical audit, and a 7-day prioritized action sequence you can hand directly to your developer or designer.

Most businesses know their website isn’t converting the way it should. Traffic comes in, people scroll around, and then they leave. The founder or marketing lead stares at the page and thinks “something’s off” but they can’t pinpoint what. They’ve been looking at it too long. They’ve lost the ability to see it the way a first-time visitor does.

The traditional fix is hiring a CRO agency. That typically means $5,000 or more, a multi-week discovery process, several calls, and a strategy deck that may or may not contain actionable advice. For funded startups with established marketing teams, that works. For everyone else, bootstrapped founders, early-stage teams, and solo operators, it’s overkill.

On the other end of the spectrum, free AI tools promise instant website analysis. They run a URL through a generic prompt and spit out boilerplate suggestions that could apply to any site on the internet. They don’t understand your market, your positioning, or why your specific visitors aren’t converting.

TeardownHQ fills the gap between these two extremes. Expert-level conversion analysis at a fixed price, delivered fast, with every finding specific to your site and your business. No calls. No retainers. No waiting weeks for a deliverable. You submit your URL, and within 24 hours you have a report that tells you exactly what’s broken and what to fix first.

Most website audit tools focus on SEO metrics or page speed. Those matter, but they’re not why your site isn’t converting. The real problems are almost always positioning problems: unclear messaging, weak differentiation, missing trust signals, and conversion paths that don’t match how your visitors actually think and buy. That’s what we focus on.

Everything about the service is fixed scope, fixed price, and fixed timeline. You know exactly what you’re getting, what it costs, and when you’ll have it. There’s no discovery phase, no scope creep, and no surprise invoices.

Every finding in your report is specific to your site. We don’t generate generic checklists or recycle advice from blog posts. If we flag a problem with your headline, we tell you exactly what’s wrong with it and give you a concrete alternative. If your trust signals are weak, we identify which ones are missing and where they should go.

The 1000-point TeardownHQ Score gives you a clear, quantified benchmark. You can track your progress over time, compare against industry baselines, and know objectively whether your changes are moving the needle. It’s not a vanity metric. It’s a diagnostic tool built on the same framework we use to evaluate every site.