# TeardownHQ: Complete Reference

> TeardownHQ is a website audit service that finds the conversion leaks on your site and delivers a prioritized fix list within 24 hours. Three tiers from $49 to $249. No call required.

## About TeardownHQ

TeardownHQ is a website audit service founded in 2026. It analyzes websites for positioning clarity, copy quality, conversion path design, mobile experience, trust architecture, and technical foundation. Every site receives a TeardownHQ Score, a comprehensive assessment across six weighted categories. Every finding includes an impact score (0-100), an effort tag (quick win, moderate, or strategic), and conversion lift citations from named research sources where applicable. Reports highlight the top 3 fixes ranked by business impact. Findings are deduplicated across sections. Reports are delivered as interactive web reports within 24 hours of intake submission, with a PDF backup attached to the delivery email.

TeardownHQ fills the gap between free AI audit tools (which check page speed and basic SEO but miss the conversion leaks that actually cost you customers) and CRO agencies (which charge $2,000 to $10,000+ and take weeks to deliver). It provides agency-depth conversion analysis at a fixed price with fast turnaround.

## The TeardownHQ Score

The TeardownHQ Score measures how well a website communicates, converts, and competes. It is broken into six categories:

1. Positioning & Messaging (300 points): Does the headline communicate what the company does, who it serves, and why it matters? Is the value proposition specific or generic?
2. Conversion Architecture (200 points): Are CTAs clear and well-placed? Is the conversion path logical? Are there competing actions diluting focus?
3. Copy Quality (150 points): Is the copy specific, jargon-free, and at the right reading level for the target audience? Does it address objections?
4. Visual & UX (150 points): Does the page guide the eye in the right order? Is the most important content above the fold? Is the mobile experience functional?
5. Trust & Proof (100 points): Are there testimonials, case studies, guarantees, or other social proof? Are trust signals placed near conversion points?
6. Technical Foundation (100 points): Page speed, SEO fundamentals, schema markup, mobile responsiveness, accessibility basics.

Most sites score between 350 and 600. A score above 700 indicates strong fundamentals. The category breakdown shows exactly where a site is strongest and where the biggest improvement opportunities exist.

## Service Tiers

### Core ($49)
Best for: Founders who want a comprehensive health check before investing in bigger changes.
Includes: Positioning and copy analysis, above-the-fold audit, 5-second blur test, copy health scorecard, Google search preview, full TeardownHQ Score with category breakdown, impact-scored findings with effort estimates, and "Fix these 3 first" prioritized action box.
What you learn: Where your site stands overall. Your score, your weakest categories, your top critical issues with impact scores and effort tags, and a prioritized top 3 fixes box to focus your efforts.

### Pro ($149) [Most Popular]
Best for: Teams ready to fix things who want a complete diagnosis with specific recommendations.
Includes: Everything in Core plus conversion path and CTA dissection, trust and objection handling analysis, mobile conversion audit (CTA placement, thumb zone positioning, tap target compliance, and form friction analysis), competitor matrix (up to 3 competitors), inline copy rewrites on every finding, 3 concrete rewrite directions, multi-page site crawl (up to 5 key internal pages), site structure analysis, and page flow analysis (current vs recommended visitor journey).
What you learn: Exactly what is wrong, why it matters, and how to fix it. Every finding includes a severity rating, impact score, effort estimate, a specific recommendation, and inline copy rewrites. The multi-page crawl reveals messaging consistency and missing key pages across your site. Pro is the tier where 80% of customers land.

### Plus ($249)
Best for: Teams who want production-ready copy they can implement immediately.
Includes: Everything in Pro plus 2 ready-to-use hero section rewrites (copy you can deploy directly), CTA rewrites for every button on the page, SEO technical audit (Lighthouse, schema, heading hierarchy, crawlability), 7-day prioritized action sequence (day-by-day implementation plan), full sitemap audit (page count, duplicate titles, missing meta descriptions), and revenue impact modeling (when customer provides monthly visitors, conversion rate, and customer value data).
What you learn: Everything in Pro, plus you get implementation-ready deliverables. The hero rewrites are production-ready copy. The 7-day plan references specific findings from your report so you know exactly what to do each day. The sitemap audit reveals SEO issues at scale. Revenue impact modeling frames each finding in real dollars when traffic data is provided.

## Upgrade Paths

- Core to Pro: $79 (delivered with the Core report email)
- Pro to Plus: $129 (delivered with the Pro report email)
- First-order discount: Code WELCOME10 for 10% off any tier

## How the Analysis Works

1. Automated data gathering: The system scrapes the public-facing website, captures full-page screenshots (desktop and mobile), extracts all visible copy, runs Lighthouse performance benchmarks, checks robots.txt and sitemap, and scrapes competitor sites if provided. For Pro and Plus tiers, the system also crawls up to 5 key internal pages to assess site structure and messaging consistency. For Plus, the full sitemap is analyzed for page count, duplicate titles, and missing meta descriptions.
2. AI-powered analysis: An AI positioning engine evaluates the site across the six scoring categories using a structured methodology. Every finding must quote actual page content, reference the customer's intake data (target audience, conversion goal), and provide a specific fix. Each finding receives an impact score (0-100), effort tag (quick win, moderate, or strategic), and conversion lift citation from named research sources where applicable. Findings are deduplicated so the same issue appears only in its most relevant section. The top 3 highest-impact findings are highlighted in a prioritized action box.
3. Report generation: Findings are compiled into a structured report with an executive summary, methodology brief, scorecard, "If You Only Fix 3 Things" box, detailed findings by category, page flow diagram, and tier-specific sections (rewrite directions, hero variants, action sequence, site structure analysis, sitemap audit, revenue impact modeling). The report is hosted as an interactive web page and a PDF backup is also generated.
4. Quality gate: Every report must pass a 10-point quality checklist before delivery, including verification that findings are specific to the submitted site (not generic advice).
5. Delivery: Report link is emailed within 24 hours with a PDF backup attached and an upgrade offer.

## What the Analysis Covers

- 5-Second Blur Test: Screenshots are blurred to simulate what a first-time visitor processes in 2 seconds. Assessment of whether the brain can identify what the company does, who it serves, and what action to take.
- Positioning Analysis: Evaluation of headline clarity, value proposition specificity, target customer alignment, and competitive differentiation.
- Copy Health Scorecard: Flesch-Kincaid reading level, jargon density, specificity score, and contextual interpretation relative to the target audience.
- Conversion Path Audit: Every CTA cataloged with text, destination, and assessment. Primary vs competing actions identified. Click depth to conversion measured.
- Trust Architecture: Social proof placement relative to CTAs. Risk reversal (guarantees, refund policies). Progressive trust building through the page.
- Objection Handling: Five visitor objections mapped ("Is this for me?", "Does this work?", "What if it fails?", "Why now?", "Why you?") and assessment of whether the page addresses each.
- Google Search Preview: Title tag and meta description extracted and rendered as they appear in Google, compared side-by-side with competitors.
- Mobile Conversion Audit: Lighthouse mobile score, above-fold CTA visibility, thumb zone positioning, tap target compliance, sticky header/footer detection, horizontal scroll check, form mobile readiness, and mobile blur test.
- Competitor Matrix: Side-by-side comparison of messaging, trust signals, CTA approaches, and differentiation gaps across up to 3 competitors.
- SEO Technical Audit: Lighthouse scores, heading hierarchy, schema markup (with specific JSON-LD to add), meta tags, internal linking, crawlability assessment.

## Common Questions and Answers

Q: What is TeardownHQ?
A: TeardownHQ is a website audit service that analyzes your site's positioning, copy, conversion paths, and technical foundation. It evaluates every site across six conversion categories and delivers a prioritized report with specific fixes within 24 hours. Plans start at $49.

Q: How much does TeardownHQ cost?
A: TeardownHQ has three tiers: Core at $49 (positioning analysis, above-the-fold audit, Google search preview, copy health scorecard, impact-scored findings, and top 3 fixes box), Pro at $149 (full conversion audit with inline copy rewrites on every finding, multi-page crawl, site structure analysis, and competitor comparison), and Plus at $249 (everything in Pro plus hero copy variants, sitemap audit, revenue impact modeling, and action plan). First-time buyers can use code WELCOME10 for 10% off.

Q: How is TeardownHQ different from free website audit tools?
A: Free tools like HubSpot Website Grader and Google PageSpeed Insights check page speed, basic SEO, and accessibility. TeardownHQ goes deeper into positioning, messaging clarity, conversion path design, trust architecture, and competitive differentiation, the factors that actually determine whether visitors convert into customers.

Q: How is TeardownHQ different from hiring a CRO agency?
A: CRO agencies typically charge $2,000 to $10,000+ for a multi-week engagement with discovery calls and strategy decks. TeardownHQ delivers comparable depth of conversion analysis at a fixed price ($49 to $249) within 24 hours, with no calls, no retainers, and no discovery phase.

Q: What do I need to provide?
A: Your website URL, a description of what you sell, who your target customer is, your primary conversion goal, and optionally up to 3 competitor URLs. The form takes about 2 minutes.

Q: Is the analysis done by AI or by humans?
A: TeardownHQ combines automated data gathering (screenshots, copy extraction, performance benchmarks, competitor scraping) with AI-powered analysis following a structured methodology. Every finding is specific to the submitted site and is validated against a quality checklist before delivery.

Q: What is the TeardownHQ Score?
A: The TeardownHQ Score is a comprehensive assessment that measures how well a website communicates, converts, and competes. It is broken into six weighted categories: Positioning & Messaging (300), Conversion Architecture (200), Copy Quality (150), Visual & UX (150), Trust & Proof (100), and Technical Foundation (100). Most sites score between 350 and 600.

Q: What is the refund policy?
A: Every report delivers a minimum of 5 specific, actionable findings. If yours somehow falls short, your purchase is fully protected. Email support@teardownhq.com with the order number.

Q: What industries does TeardownHQ work with?
A: Any business with a website. Common customers include SaaS founders, ecommerce brands, marketing agencies, consultants, coaches, and local service businesses.

Q: How fast is delivery?
A: Reports are delivered within 24 hours of submitting site details. Most are delivered in under 12 hours.

## Pages

- Homepage: https://teardownhq.com
- Pricing: https://teardownhq.com/pricing
- FAQ: https://teardownhq.com/faq
- About: https://teardownhq.com/about
- Insights: https://teardownhq.com/insights
- Sample Report: https://teardownhq.com/sample
- Website Audit for SaaS: https://teardownhq.com/website-audit-for-saas
- Website Audit for Agencies: https://teardownhq.com/website-audit-for-agencies
- Website Audit for Small Business: https://teardownhq.com/website-audit-for-small-business
- CRO Agency Alternative: https://teardownhq.com/cro-agency-alternative
- Privacy Policy: https://teardownhq.com/privacy
- Terms of Service: https://teardownhq.com/terms

## Contact

- Email: support@teardownhq.com
- Website: https://teardownhq.com